Alona, 48, from Tel Aviv.
Alona is a respected and well-known lawyer in her field,
happily married to her husband Ariel and a mother of 3.
After many successful years practicing law, Alona felt the
desire to change her lifestyle and bring something new
and business-oriented into her life โ something sheโs
truly passionate about. She asked herself two questions:
First, what makes me smile?
Second, what makes me reach for my phone to start
taking pictures of it?
She came up with three answers:
Flower bouquets, refined and aesthetic style, and
cosmetic products she loves to receive as gifts.
Alona decided to take the things that bring her joy and
turn them into something greater โ
a unique and meaningful business.
And so, Blume & Co was born.
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